MEMBER BENEFITS
We get to know your company inside and out and provide you with top-tier consulting, training & community.Â
Here is what's included in your membership.
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COMPANY VISITÂ
Yes, we're coming to you! Upon enrollment, we'll schedule a full-day onsite visit with one of our founders to fully assess what's holding you back and where you can be supported on improvements.Â
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IN-PERSON TRAINING
Develop your people. Our world-class training will be held nationwide at various locations for you to send your team. We'll guide you to your company's most pressing needs. Our most frequently scheduled trainings will be in Sales, Service & Tech every other month.Â
Available classes include:Â
Sales & Operations:
â˘Â Peak Performance HVAC Sales Classes - 2.5 days
Get your team to a 50% close ratio with a 52% gross margin.
â˘Â Peak Performance Technician Classes - 2.5 days
Get your clients involved with more products at a higher average ticket plus more sales turnovers.
⢠Wow HVAC Tune-Up Classes - 2.5 days
Earn a lifetime client and get a 60% club conversion ratio.
⢠Install Communication Process
Improve Client satisfaction and reduce install callbacks.
⢠Call Center / Customer Service Training - 1 day
Set your techs and salespeople up for success in the field.
Leadership & Team:
⢠Team Building Workshops - 2 days
Improve the communication amongst your team and build collaboration between departments towards the company's common goals.
Advertising & Marketing:
⢠Anatomy of a Famous Brand - 2.5 days
Become the standout in your market
⢠The âBrand Fameâ Campaign Creator - 1 day
Get potential clients to feel good about your brand before they call you.
⢠Measuring Branding Success: Research, Tracking, & Diagnosis â 1 day
Make better marketing decisions using data.
⢠The Share of Voice Amplifier: Media Planning & Negotiations â 2 Days
Learn the science of buying media.
⢠Ad Writing with IMPACT- 2 days
Write ads that stand out from the noise.
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MONTHLY SALES & OPERATIONS CONSULT CALL
Attend LIVE group video calls with our experts for hot seat coaching so you can problem solve, brainstorm, and get expert advice to accelerate your business.Â
Group call with Top Home Services Business Coach Geno Gruber:Â
With 10 years of experience running an HVAC company and 18 years consulting owners, Geno averages 20% annual revenue increases with his long-term clients. His in-person trainings are unmatched and companies experience an immediate bump in sales from a 15-20% increase in close ratios, higher average tickets, and club conversions at 60% or better.Â
Geno has the unique ability to glance over your company and quickly identify weak spots that need attention or systems put in place, plus the glaring opportunities for breakthroughs and explosive growth. His secret sauce is caring about you and your company. Nothing excites him more than seeing you shine & you wonât get this personal approach anywhere else.Â
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Founder of Gallagherâs Plumbing Heating & Air, Tim Gallagher:
With 39 years of experience, Tim founded his company in 1986, grew a team of over 120 employees with 3 locations, and exited in 2021 through consolidation. He knows firsthand the hard leap youâve got to take from blue-collar guy to CEO. Thereâs little that Tim hasnât seen or heard and rarely an issue that he hasnât already experienced. Heâs the guy you want in your corner with a keen understanding of high-level strategy and a strong emphasis on a detail-oriented approach.
He was able to garner 41% of the market share by paying attention to the little things. He credits much of his success to the brilliant mentors heâs had along the way (and thatâs why heâs so passionate about High Caliber VIP). His in-person trainings focus on teaching technicians to convert their knowledge to homeowner language, creating connection, and putting customers at ease to make better decisions. After all, the homeowner experience will ultimately skyrocket sales and company excellence.
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MONTHLY LEADERSHIP & TEAM BUILDING CONSULT CALL
Get your company's problems solved once and for all.Â
Group call with organizational psychologist and motivation specialist Dr. Angela Huntsman:Â
With 30 years as an organizational psychologist and motivation specialist, she works with organizations from Main Street to Fortune 500 companies with a love for small businesses. Company problems always show up in their people as a symptom and Angela is a master at pinpointing the root cause and knowing how to prevent that from having a long-term effect on your business.
Youâll no longer need eyes in the back of your head, act as a one-man show, or consider selling your business because the headaches and after-work calls are just too much. Angela is the tell-it-like-it-is sister youâve always wanted and sheâll show you how to build an aligned leadership & team, moving in the same direction, and running smoothly with or without you.
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MONTHLY MARKETINGÂ CONSULT CALL
Buy the right media, create the right brand, run the right ads, and pay the right price.Â
Group consult call with Tom Wanek, Top Ad Creator and Branding Expert for Home Services:
With 17 years of experience marketing the home services industry, Tom will help you craft your distinct brand in the marketplace: how you project yourself to the outside world, how you act internally, what you stand for, how you go about introducing new services and expanding in the most impactful way.
Tom is known for his fierce combination of planning, creativity, and use of an evidence-based approach to create interesting and enjoyable TV, radio, and billboard campaigns. Learning from both âbeing in the trenchesâ and studying from the best, he can bring the knowledge that Fortune 500 brands use down to a local level. You wonât have to panic when it gets slow, âtryâ things and see what happens or lose money on ad spends or production costs. Tom will guide you through the exact process he takes his private clients through during consultations and in-person trainings so you can get the fame and recognition your company deserves and needs.
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LEADERSHIP TRAINING
For companies with over 35 employees. You and your leadership team will work closely with organizational psychologist and motivation specialist Dr. Angela Huntsman so you don't have to wear all the hats and your company can run with or without you. You'll get 1 private Zoom call per month and 1 meeting you'll run with your business.Â
Why you need this: This program is designed to set your business up for long-term success and allow you to step away as often as you'd like with peace of mind.Â
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QUARTERLY MASTERMINDS
Q1, Q2, and Q3Â we bring all the members together virtually for a Mastermind where we share our #'s, share ideas, and successes, elevate each other, and build connections all over the country.Â
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ANNUALÂ EVENT IN VEGAS
Meet us in Vegas with your top management in October (Q4) for our 2-day LIVE in-person event we've been running for 6 years. It's the most fun way to build lifelong bonds.
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ANNUAL BUSINESS VALUATION
Know your worth. Clayton G. Stiver, CPA and founder of Ad Astra Equity Merger & Acquisitions Firm knows what buyers are looking for and will keep you up to par. Claytonâs pragmatic perspective and educational approach will empower you with knowledge and options as you grow your company and prepare to leave your legacy. Heâll review your business annually, examining your sales and operational data with a fine-toothed comb. Youâll be fully aware of your company's valuation and make necessary pivots to maximize your lifeâs work and get the return you deserve when youâre ready. He's also available to consult privately on exit strategy.Â
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EXCLUSIVE COMMUNITY & APP
You and your top management will have your experts and peers at your fingertips. Take part in challenges, create bonds, celebrate wins, and ask your questions. This is where all of your consult calls and quarterly masterminds take place.Â
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MEMBER FEES
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Members pay a one-time enrollment fee of $36,000
(discounts & pay options available)
Monthly subscription fees are billed weekly. Subscription fees based on a sliding scale for company size:Â
Let's put this in perspective.Â
The industry average spend on training & consulting is 1% of annual revenue. Membership to High Caliber VIP includes all your training & consulting so you won't have to go anywhere else.Â
If you're bringing in $5M annually, this is only 0.8%, at $15M it's only 0.5%, at $20MÂ it's only 0.4%, at $35M it's only 0.3% and at $50M it's only 0.2%.